In recent years Malta has become a popular destination for online gaming companies, in fact more than 400 licenses have been issued, this represents more than 10% of the global online gambling market. Some may argue that they chose Malta just because the Government grants corporate and personal tax breaks. This is just part of the story, IT related companies today are looking to operate in a certain culture, look for expansion possibilities and local talent. We have to keep in mind all this when promoting ourselves abroad to potential investors if we want to keep enticing I.T. companies to set up shop in Malta. We have to identify and capitalize on what sets us apart.