Have you ever started a quick game of Angry Birds and thirty minutes later you are promising yourself that this is the last game you will play, only to notice an hour later that you are still playing that same game over and over again.
First generation videogames, classics from the eighties era, such as Tetris and Pacman earned the nickname “Addictive undefeatables”, due to the fact that the levels were at times so difficult that they were practically impossible to complete and players took the situation as a personal challenge to try to finish all the levels. In facts most of these games are still popular and addictive even today.
It is becoming more evident that video game developers and software designers are today using modern psychological techniques to get their customers ‘hooked’ onto their products, notable examples are Facebook, Snapchat or even playing a simple yet immersive game like Candy Crush. Our brains yearn for continuous simulation, even if it’s just a simple reward.