Sunday, September 21, 2014

Rank It Up - Search Engine Optimization

Choosing the right SEO Company in today’s evolving online market

Published on the Sunday Times (TechSunday) 21 September 2014

It is a known fact that the higher a website ranks for related keywords on a search engine, the higher the traffic and this will subsequently result in higher profits or exposure for the company or organization owning that particular website.   Twenty years ago, in 1994 Yahoo started operating, website owners did everything they could to start ranking high in the search results after it became evident that most internet users were starting their virtual surfing sessions from search engines.

At the time it was quite straightforward to rank high, webmasters would just stuff their webpages with keywords that describe the service or product they provided, wait a couple of days and voila, they would get on top of Yahoo or Lycos, at least for a few days until their competition reaches up with them again.