Published on the Sunday Times (TechSunday) 15th September 2013
Fifty billion apps in just five years. What's next for the App Store, asks Ian Vella.
This year Apple is celebrating five years since the launch of its App Store. In these five years, an astonishing 50 billion apps were downloaded and used on Apple devices - this has generated a total revenue of $14.3bn, of which 70 per cent was paid out to developers.
Apple CEO Tim Cook described the achievement as "truly staggering' and, per-haps with a bit of gloating thrown in, said that the App Store fundamentally "changed the world". Apple launched the App Store on July 10, 2008, just a day before the iPhone 3G was made available to the public. At the time, only 500 apps were available and most were developed in-house. Five years later, you can download more than one million apps - that's no mean feat, considering that Apple uses stringent criteria including usability and reliability before allowing developers to upload applications or games on the App Store. , Apple also ensures that absolutely no adult material makes it on the virtual store after the late Steve Jobs, during the iPhone launch, proudly declared : "We do believe we have a moral responsibility to keep porn off the iPhone," before adding: "Folks who want porn can buy an Android phone."