This article written by Ian Vella appeared on the Sunday Times Tech-Sunday (14th July 2013)
Nowadays business owners spend thousands to promote their pages on Facebook, keen to keep direct contact with their market segment and show how popular their business or cause is.
It has also become a common occurrence for politicians to create Facebook pages to gauge the level of interest among their followers. Anyone who followed the last general election in Malta will be familiar with the party leaders’ Facebook pages and how some compared the number of likes and friends to try and predict the outcome of the election.
We should expect this trend to continue to rise in the coming years as more money is shifted from advertising budgets that target traditional media such as television, print and radio to online media mostly dominated by Facebook and Google adverts.