The Maltese have always been a friendly nation. But are we getting too friendly on Facebook?
"53 per cent of Facebook users in Malta are always connected, even when they are away from home"
Although Facebook does not publish any official statistics about its used demographics, we can still get a good idea of how many Maltese are on this so-cial media platform by using Face-books advertising system. This online platform allows any-one to design an advert and target a particular demographic. Facebook can cater for such needs and will supply statistics about the amount of users that can be reached. Facebook advertising system can also be used to see how many people in Malta are on Facebook.
The answer is astounding - 216,100 Maltese users are registered on Facebook. These are almost equally split into 104,120 females and 109,520 males - the remaining 2,460 do not specify their sex in their profile. With regards to age distribution, the younger generations are the most active on Facebook, with 25,720 Maltese users under the age of 18.