Google Analytics is a powerful tool for building a web presence.
Ian Vella directs the traffic.
Sunday Times - 25th October 2009
For the average user, Google may only be a search engine. Yet the industry-savvy know Google is investing heavily in other ventures such as consumer internet, software, hardware and even health care solutions. Google also provides webmasters with online tools to help them build a better web presence. One of these, Google Analytics, is powerful, easy to use, and free.
Google Analytics tracks incoming visitors from all referrers and lets you determine if they are coming from organic search engine results, from paid traffic advertising programmes or even from links in .pdf files.